Corporate fashion for hotels, made in Europe

By Rockland is a Dutch design studio that creates made-to-measure corporate fashion for hotels, restaurants and hospitality groups across Europe. We design the line, develop the patterns and produce it in European ateliers — no catalogue, no stock, no minimum order quantity. Founded in Amsterdam in 2018. ISO 9001 and ISO 14001 certified, producing exclusively in Europe at BSCI-member ateliers.

Corporate fashion, not workwear

Most hotel uniform suppliers sell from a catalogue: a fixed range of shirts, aprons and jackets, embroidered with your logo and shipped in bulk. That works when the uniform only needs to be clean and identifiable.

It stops working the moment the hotel has a point of view. A property with a designed interior, a defined palette and a story about where it stands cannot express any of that through a catalogue garment. The team is the most visible element in the building — more visible than the furniture, and moving — and dressing them in something generic undoes a great deal of what the interior architect was paid to achieve.

We start from the other end. The line is designed from the building: its colours, its materials, its light, and the way guests move through it. Then it is made to fit the people who wear it.

Who we work with

  • Design-led and boutique hotels where the interior has a signature and the uniform has to belong to it.
  • Luxury and five-star properties with many distinct front-of-house roles and a consistent standard across all of them.
  • Hotel groups that need one recognisable identity with room for variation per property.
  • Restaurants and bars inside hotels, which often need their own register while staying part of the house.
  • Hotel schools and training properties, where students carry the identity of the institution.

Our references include Rosewood Amsterdam, and in the cultural sector Depot Boijmans Van Beuningen, Beeld en Geluid and Koninklijk Theater Carré.

Roles we dress

Reception and front desk

Seen from the front, usually standing, for an entire shift, and photographed more than anyone realises. The most formal expression of the line, and the garment that sets the register for everything else.

Concierge, doormen and guest relations

The first and last impression of the property, often outdoors in weather the rest of the team never sees. Layering matters here: a coat or overcoat that belongs to the line rather than sitting on top of it.

Restaurant and bar

Long shifts, constant movement, and a venue that frequently has its own identity within the hotel. Aprons, shirts and jackets designed to look the same at 23:00 as at 17:00.

Open kitchen and chefs

Where the kitchen is visible to guests, the kitchen is part of the dining room. That changes the brief from purely functional to functional and designed — without compromising on heat, washing and safety requirements.

Housekeeping

Freedom of movement, pockets in the right places, and fabrics chosen for the laundry regime you actually use. Tell us the temperature and process your laundry runs, and we select materials against it.

Spa, wellness and leisure

A softer register, different materials, and a line that still reads as part of the same house.

Back of house, maintenance and management

Visible to guests more often than the organisation chart suggests. Usually solved with one signature piece from the main line.

Sustainability and sourcing

  • European production only, at ateliers that are BSCI members. Origin traceable per item.
  • ISO 9001 and ISO 14001 certified for quality and environmental management.
  • Made to order — no stock, no overproduction, no end-of-season surplus.
  • Member of the NEN standards committee on Circular Textiles in the Netherlands.
  • Repeat orders — patterns, fabrics and specifications are kept on file, so new staff receive the same garments years later.
  • Take-back and fibre recovery of end-of-life garments into new yarns and products.

If your group procures through a tender or has ESG reporting obligations, we supply certificates, per-item origin, documentation against circularity criteria and a multi-year cost build-up.

Uniforms and merchandise in one programme

Many of our clients also sell textiles to their guests — a robe, a tote, a cap, a scarf in the hotel shop or at reception. Because we design and produce both, the two can come from the same palette, the same materials and the same patterns, rather than from two unrelated suppliers.

That is what we mean by a complete textile brand experience: what the staff wear, what the guest buys, and what partners are given. See textile merchandise for hospitality and culture.

How a project runs

  1. Briefing — the property, the roles, the numbers, the laundry regime and the identity you already have.
  2. Concept — a proposal in sketch and material, against your interior and brand.
  3. Prototyping — samples in the real fabrics, worn and assessed in situ.
  4. Sizing — the full team measured, with a broad size range and gender-neutral alongside gendered models.
  5. Production — made to order in Europe.
  6. Repeat orders — patterns and specifications kept on file for new staff.

Frequently asked questions

What is the minimum order quantity?

There is none in the usual sense. We produce from a single garment to thousands, because we work to order rather than from stock. A 24-room boutique hotel can have a line designed as readily as a 300-room property.

Do you work outside the Netherlands?

Yes. We are based in Amsterdam and work for clients across Europe, with production in European ateliers.

Can you work with our interior architect or brand agency?

Gladly, and for hotels it is usually the best starting point. When the palette, materials and finishes of the building are already defined, the line can follow directly from them.

Can the garments handle industrial laundering?

That depends on the role and the fabric. Tell us the temperature and the process your laundry uses, and we select materials accordingly rather than afterwards.

Can we reorder for new staff in two years?

Yes. We keep patterns, fabrics and specifications on file so repeat orders do not require a redesign. For hospitality, with its turnover, this is often the decisive argument for made-to-measure.

Read more

A line for your property

Get in touch with the number of staff, the roles, and how laundering is arranged. We will come back with a proposal — also if you are still orienting.